MDHUB - Fiona Shafer
MDHUB - a peer-to- peer business support network for Managing Directors in the South of England, approached Prism Group to re-brand and re-position the organisation to promote itself compellingly to a whole new generation of entrepreneurial and ambitious business leaders.
(The MDHUB was originally launched in Brighton as the HUB 100).
"Prism Group has chaired branding and strategy workshops that have always been highly insightful and thought provoking. Initially, as well as helping us formalise a bold and exciting marketing strategy for the HUB 100, they ensured that that the company’s heritage, nuance and membership criteria would be maintained. These consultations ultimately generated the company’s rebranding and its new identity – the MDHUB.
Further workshops established the marketing campaigns, collateral required and the objectives of these activities. Prism Group has undertaken all elements of the production process, including copywriting and photography, stationery, brochures, banners, advertisements and membership certificates; all of which compellingly convey the MDHUB's core messages.
Due to the unique way in which Prism Group has absorbed itself into our organisation, it can effectively generate press releases and our online PR - ensuring that the MDHUB's achievements and opinions are shared with the wider world.
Prism Group’s integrated approach and proactive involvement with our company has been consistently outstanding."