René Moolenaar – Director

Rene Moolenaar - Prism GroupRené enjoys working with management teams on the development of their business strategy and marketing strategy and supporting them with the implementation.  He’s experienced in clarifying the goals of the management team, reviewing the current business position, identifying opportunities as well as threats, and developing a realistic, practical plan ready for implementation.

René has done this successfully for the past 10 years as a director of Prism Group and as a senior executive of large businesses before that.  He complements his experience with current theory and best-practice through his role as Senior Teaching Fellow at the Business & Management School of the University of Sussex.

René works with his clients in a number of different ways.  For some he has facilitated and participated in the development of a business or marketing strategy and plan and assisted with the implementation of it.  For others he has developed a financial plan as a framework for tracking performance or to obtain funding, for example through Funding Circle – the Peer-to-Peer lending marketplace.  He also facilitates workshops with a focus on specific issues such as growth, profitability, Disruptive Innovation or Blue Ocean Strategy.

René’s approach is characterised by developing a good relationship with the key people, showing a genuine interest in the client’s business and a strong focus on achieving results.

His industry experience includes engineering and manufacturing, media, professional services, education and property.  His education and training includes BSc Engineering, MSc Marketing, certified Blue Ocean Strategy Simulation consultant and he’s a Fellow of the Higher Education Academy.

Outside of the office, René enjoys Rugby and cross country running.

Rene is my ‘right hand man’ on all my top-level business issues. I confide in him and trust him completely. He gives excellent advice that has definitely generated a real increase in revenue within my company. He has a wonderful nature and is able to adapt his communication techniques to perfectly suit those who he communicates with, using appropriate language. He is an excellent negotiator, dealing with banks etc on behalf of my company to negotiate the best rates for us.  I have recommended Rene to many others and would always do the same again.
Owner, Prop Studios